Tubi Rebrand

2024

Medium: Design system created with Adobe Illustrator and Figma

This team rebrand was created in response to the streaming market maturing, and recognizing the need to consolidate brand elements, and partially rebrand Tubi TV in order to stay at the top of the free service category. The rebrand takes advantage of existing graphics that continue to provide strong identity, and add unique components to set the brand apart.

Caitlin Smith (@caitlin_smith_design) and myself were tasked with corporate identity elements, including the logomark, typography, and colors utilized by the brand. Emily Sanders (@existentialemily_) and Colten Shanefelt (@cshanefelt_art) created a unique animation for Tubi that matches the newly established identity, and the unique feature of Tubi Junkies, a service powered by artificial intelligence meant to curate shows for users based on preferences set by the user and their friends and family. Tubi Junkies brings a social aspect to enjoying content, as well as helps highlight rising shows and films that would not normally be discovered.

Components Created by Other Team Members

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